Creative problem solving and innovation is regarded as a mystery by many people, something that one
or two unique individuals can seek to do while more mundane minds stick to the daily grind.
This view is reinforced by the ways people talk about creativity. Ask a pilot how they fly a plane and
they can describe the process in detail. Ask the manufacturing manager in a factory how they produce
their product and they will be able to tell you. Ask a sales director to describe their sales process and
they will have no difficulty talking you through the step by step processes followed.